New Metallica Album.com

Yesterday, Rock Daily was watching the UNC Tar Heels bulldoze the Blake Griffin’s Oklahoma Sooners on their way to a Final Four spot when suddenly a TV time-out led to the above commercial, which left us perplexed for the remaining five minutes of the game. Like previous Guitar Hero ads, famed coaches like Duke’s Mike Krzyzewski, UNC’s Roy Williams, Louisville’s Rick Pitino and noted hothead Bobby Knight donned tidy-whities while paying homage to Risky Business, fake-playing Guitar Hero to Bob Seger’s “Old-Time Rock N’ Roll” just like Michael Phelps, Alex Rodriguez, American Idol finalists David Cook and Archuleta and Heidi Klum before them.

However, the curve ball here is an out-of-nowhere appearance by Metallica, whose own Guitar Hero game was released yesterday (Rock Daily talked to James Hetfield about the game at SXSW.) Together, the juxtaposition of college coaches and heavy metal icons make for the strangest pairing ever in a commercial. We get it, March Madness is going on, Metallica has a game out, but the whole synergy just seems so weird, especially when James Hetfield says, “It means you’re gonna have to put on some pants, pops.” Still, we can watch Rick Pitino cluelessly play drums with only one hand all day, so someone please make a .gif out of that.

This entry was posted on Tuesday, March 31st, 2009 at 6:48 pm and is filed under Band Info, Merchandise, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.