Loading ...
.gif){kind=small}
Sign Up For Email Alerts
Metallica Is The Smartest Band In The World, MissionMetallica.com Proves It
Posted by: admin in Album info, Lars, Merchandise
You have to believe Lars is enjoying this moment. By now you all know about the platinum experience and album pre-sale on MissionMetallica.com with packages priced upto $124.95. Metallica decided they were not going to get beat by piracy, and it looks like they won’t be.
Normally albums are released on a Tuesday at 12 a.m. By 12:30 a.m. they are all over the torrent sights and internet for downloading. Well this time around it should be available by 12:02 a.m. and in high digital quality thanks to the digital download they are providing. How will they thwart piracy, well that’s the genius.
By selling the missionmetallica platinum packages, they win the battle. The most likely package people will buy is the $24.99 (platinum experience and digital download) or $32.99 (platinum experience, digital download, and physical CD) with packages upto $124.99. Usual first day CD prices are $9.99-$12.99. So on average, people will be paying at least two and a half to three and a half times the regular price depending on which package they buy. The usually free material found on ‘making of the album’ DVDs that bands release is what will be found in the Platinum MissionMetallica experience which in essence they are selling. So if they get at least two and a half times the money for each package purchased, they can afford to have at least half the normal sales downloaded for free and still clear the same money as if everyone bought it.
This way they also get people to pay for it up front because we want access to all the platinum material now. All that money sits in a bank account gaining interest. So unless you can wait and skip the platinum experience, pay up…NOW. Going from a Radiohead type model (pay what you want), they have gone to a pay at least double what you normally would have model. Be sure their concert ticket prices won’t be cheap either. And oh ya, don’t expect much of the platinum material to show up conviniently on youtube for very long as they will do their best to make sure it all gets taken down. This is probably one of the smartest methods employed by a band in battling piracy. They win..I’m going to go buy it now!
